SEO which you need to do after you download the template and upload it to your blog:
after
uploading your template sucessfully, remain on the same
Dashboard>Layout>Edit HTML page and analyze the template code.
Find the META tags which are providing in the beginning lines of the
code. META tags start with 'meta'. Do the following steps:
- Provide your Blog Description in Meta Description tag by removing "Your Blog description..."
- Provide words relevant to your blog in the Meta Keywords tag by removing "Your keywords..."
- Provide yourname/company in the Meta authors tag by removing "Yourname/company"
After
you have done putting description, keywords and yourname/company. make
sure you click "PREVIEW" button to make sure you`ve entered the info
properly in your blog. Click "SAVE TEMPLATE" when you`re done.
For the latest templates, I`m not adding Meta Description and Meta
Keyword tags, so you would need to them manually. Ask me if you need
help adding those tags. Click Here to get the Meta Description and Meta Keyword tags for your blog/site.
The second step is to submit your blog/site to 3 major search engines
[Google | Yahoo | Bing] to get indexed and get traffic. You can do this
by submitting only index/main page of your site using their submission links below:
That`s it!
If you need to customize and search engine optimize your blog/site
deeply, you can follow my my complete Customization and SEO guide
provided below. You need some HTML, XML and CSS skills to work it out.
COMPLETE CUSTOMIZATION AND SEO GUIDE FOR BLOG/SITE
HTML size
Page
size matters because search engines limit size of a cached page. For
example, Google will only cache a full page if the size of its HTML is
less than 101 Kb (images and external scripts are not included). Yahoo!
caches text of up to 500 Kb per page. This means if your HTML page is
too large, search engines will not cache the full page, and only the top
part of the text will be searchable.
Same color text and background
If
the color of the text on a page is close to the background color, the
text becomes almost invisible. As a rule, this technique is employed to
populate a page with keywords without damaging its design. Since it is
considered as spam by most search engines, I suggest that you do not try
it.
Tiny text
If
a page uses Cascading Style Sheets and there are fonts smaller than 4
pixels, they are reported as tiny texts. Most search engines consider
tiny texts as an abusive practice - this is why you should avoid using
them.
Immediate keyword repeats
The
same keyword repeated one after the other a few times, for example air
tickets on-line, air tickets, air tickets, air tickets, air tickets in
Hong Kong is a questionable trick. For this example, there will be three
repetitions reported, because the keyword was placed three times in a
row after it was used first. Such repetitions are considered as spam by
most search engines.
Controls
Try
to avoid too many controls on your page, especially in the top area,
since it may decrease your keyword prominence and result in low
rankings.
Frames
Not all search engines support frames, i.e. can follow from a frameset
page to content frames and index texts. If your website consists of
frames, and you cannot redesign it, you can solve this problem by
putting the content of an optimized page with links to other pages into a
"NOFRAMES" HTML tag.
External and Internal JavaScript
Do
not use too many embedded scripts on the page, because your keyword
prominence will be reduced, and thus your page will be ranked lower on
search engines. We advise putting the script in an external file or move
it as close to the closing Body tag as possible.
External and Internal VBScript
Please
note that excessive use of scripts in the top area of the page dilute
keyword prominence and therefore affect your rankings. Put the script in
an external file or move it as close to the closing Body tag as
possible.
File robots.txt allows spidering
Robots.txt
is a text file placed in the root directory of a website/blog to tell
robots on how to spider the website. Only robots that comply with the
Robots Exclusion Standard will read and obey the commands in this file.
Robots.txt is often used to prevent robots from visiting some pages and
subdirectories not intended for public use. However, if you want search
engine robots to spider your site, there should not be disallowing
commands included within this file for all or particular search engine
robots.
Head area
Each
HTML document should have a HEAD tag at the beginning of each document.
The information contained inside the head tag (...) describes the
document, but it doesn't show up on the page returned to the browser.
The Title tag and meta tags are found inside the Head tag.
An HTML tag within the Head tag is used to define the title of a Web
page. The content of the Title tag is displayed by browsers on the Title
bar located at the top of the browser window. Search engines use the
Title tag to provide a link to the site matching the user's query. The
text in the Title tag is one of the most important factors influencing
search engine ranking algorithms. By populating your most important
keywords in the Title tag, you dramatically increase the search engine
ranking of the page for those keywords. Your title tag should be the
first tag in the HEAD tag.
Stop Words
To
save space and speed up searching, some search engines exclude common
words from their index, therefore these words are ignored when searches
are carried out.
'The', 'or', 'in', 'it' are examples of such words. These words are
known as "stop words." To make your pages search engine-friendly, you
should avoid using stop words in the most important areas of your page
like title, meta tags, headings, alternative image attributes, anchor
names, etc.
Besides, stop words have no contextual meaning - using them in short
areas such as a title, headings, and anchor texts will reduce weight,
prominence and the frequency of keywords.
Keyword frequency
Frequency is the number of times your keyword is used in the analyzed area of the page.
Example: If the page's first heading is 'Get the best XYZ services
provided by XYZ Company', frequency of keyword 'XYZ' in the heading will
be two. Frequency relates only to the exact matches of a keyword.
Therefore, frequency of key phrase 'XYZ services' will be one, because
as exact match, this keyword is used only once.
Search engines use frequency as a measure of keyword importance.
Search engines rate pages with more keywords as more relevant results,
and score them higher. However, you should not use too many keywords,
since most search engines will penalize you for this practice for being
seen as an attempt to artificially inflate rankings.
Keyword weight (density)
Keyword weight is a measure of how often a keyword is found in a
specific area of the Web page like a title, heading, anchor name,
visible text, etc. Unlike keyword frequency, which is just a count,
keyword weight is a ratio.
Keyword weight will depend on the type of keyword, that is if the
keyword is a single word or phrase. If the keyword includes two or more
words, for example, 'XYZ services', every word in the key phrase (i.e.
both 'XYZ' and 'services') contributes to the weight ratio in the weight
formula, and not as one keyword ('XYZ services').
Keyword weight is calculated as the number of words in the key phrase
multiplied by frequency and divided by the total number of words
(including the keyword).
Example: The title of a Web page is 'Get Best XYZ Services'. Keyword
weight for 'XYZ services' is 2*1/4*100%=50%. If you reduce the number of
words in the title by removing the word 'get', so the title becomes
'Best XYZ Services', than the keyword weight will be larger:
2*1/3*100%=67%. Finally, if you only keep 'XYZ Services' in the title,
the keyword weight will become 100% -- 2*1/2*100%.
So, to increase the keyword weight, you should either add some more
keywords or reduce the number of words in the page area. The proportion
of the keywords to all words will become larger, so will the keyword
weight.
Many search engines calculate keyword weight when they rank pages for a
particular keyword. Normally, high keyword weight tell search engines
that the keyword is extremely important in the text; however, a weight
that is too high can make search engines suspect you of spamming and
they will penalize your website's rankings.
Keyword Prominence
Keyword
Prominence is another measure of keyword importance that relates to the
proximity of a keyword to the beginning of the analyzed page area.
Being the keyword that is used at the beginning of the Title, Heading,
or on top of the visible text of the page is considered more important
than other words. Prominence is a ratio that is calculated separately
for each important page area such as a title, headings, visible text,
anchor tags, etc.
HTML pages are written in a document-like fashion. The most important
items of a document's visible text are placed at the top, and their
importance is gradually reduced towards the bottom. This idea can be
also applied to keyword prominence. Normally, the closer a keyword to
the top of a page and to the beginning of a sentence, the higher its
prominence is. However, search engines also check if the keyword is
present in the middle and at the bottom of the page, so you should place
some keywords there too.
The prominence formula takes the following factors into account:
1) Keyword positions in the area,
2) Number of words in the keyword, and
3) Total number of words in the area.
100% prominence is given to a keyword or keyphrase that appears at the beginning of the analyzed page area.
Example 1: Let's take the page title 'Daily horoscopes on your desktop'
and analyze prominence of keyphrase 'daily horoscopes'. The title word
order will be: 'Keyword1, keyword2, word3, word4, word5'. Prominence
will be 100% here as the keyphrase is present at the beginning of the
sentence.
The keyword/keyphrase in the middle of the analyzed area will have 50% prominence.
Example 2: The anchor name is 'Find here the daily horoscope for your
sign'. The keyword prominence of the phrase 'daily horoscope' in this
case will be 50% as the keyphrase is located in the middle of the
sentence -- 'Word1, word2, word3, keyword4, keyword5, word6, word7,
word8'.
As a keyword appears farther back in the area, its prominence will be
counted from zero and it will depend on how close to the end it is. If
the keyword appears at the end of the area, its prominence will be close
to 0%. If the keyword appears at the beginning of the area and then is
repeated in the middle or at the end, its prominence will be 100%
because prominence of the fist used keyword prevails over the repeated
keywords.
META Description
This
is a Meta tag that provides a brief description of a Web page. It is
important the description clearly describes the purpose of the page. The
importance of the Description tag as an element of the ranking
algorithm has decreased significantly over years, but there are still
search engines that support this tag. They log descriptions of the
indexed pages and often display them with the Title in their results.
The length of a displayed description varies per search engine.
Therefore you should place the most important keywords at the beginning
of the first sentence -- this will guarantee that both users and search
engines will see the most important information about your site.
META Keywords
This
is Meta tag that lists the words or phrases about the contents of the
Web page. This tag provides some additional text for crawler-based
search engines. However because of frequent attempts to abuse their
system, most search engines ignore this tag. Please note that none of
the major crawler-based search engines except Inktomi provide support
for the Keywords Meta tag.
Similar to the description tag, there is a limit in the number of
captured characters in Keywords meta tag. Ensure you've chosen keywords
that are relevant to the content of your site. Avoid repetitions as
search engines can penalize your rankings. Move the most important
keywords to the beginning to increase their prominence.
META Refresh
This HTML META tag also belongs in the Head tag of your HTML page.
The META Refresh tag is often used as a way to redirect the viewer to
another Web page or refresh the content of the viewed page after a
specified number of seconds. The META Refresh tag is also sometimes used
as a doorway page optimized for a certain search engine, which is
accessed first by users, who then are redirected to the main website.
Some search engines discourage the use of this META tag, because it is
an opportunity for webmasters to spam search engines with similar pages
that all lead to the same page. In addition, this also clutters the
search engines databases with irrelevant and multiple versions of the
same data. Try to avoid doorways and redirects altogether in your
Web/blog building.
META Robots
The robots instructions are
normally placed in a robots.txt file that is uploaded to the root
directory of a domain. However, if a webmaster does not have access to
/robots.txt, then instructions can be placed in the Robots META tag.
This tag tells the search engine robots whether a page should be indexed
and included in the search engine database and its links followed.
The content of the robots meta tag is a comma separated list that may contain the following commands:
ALL also INDEX,FOLLOW -- there are no restrictions on indexing the page
or following links; NONE also NOINDEX,NOFOLLOW -- robots must ignore the
page; a combination of INDEX, FOLLOW, NOINDEX, NOFOLLOW -- if you want a
search engine robot just to index a page but not to follow links, you
should specify 'INDEX,NOFOLLOW', if you want it to follow links without
indexing the page, you should instruct robots as 'NOINDEX,FOLLOW'.
BODY area
The
body tag indentifies the beginning of the main section of your Web
page, the main content area. The whole of the Web page is designed
between the opening and closing body tag. (...) including all images,
links, text, headings, paragraphs, and forms.
The recommendations on how to use keywords in the BODY tag are the same
as in other important areas. Your primary keywords should be placed at
the top of your body tag (first paragraph) and as close to the beginning
of a sentence as possible. Do not forget to use them again in each
paragraph. Keywords should not be repeated one after another. For search
engines that check keyword presence at the bottom of the body tag, you
should use your most important keywords within the last paragraph from
the closing body tag.
Visible text
The
content of the Body tag includes both visible and invisible text. The
term 'Visible text' refers to the portion that is displayed by the
browser.
Extra emphasis by search engines is put on keywords when you underline
them or make them bold, thus helping higher rankings for these keywords.
Keyword in the Heading
It is important the keyword is present in the very first heading tag on
the page regardless of its type. If the keyword is also used as a first
word, you will raise its prominence.
All headings
There
are standard rules for the structure of HTML pages. They are written in
a document-like fashion. In a document, you start with the title, then a
major heading that usually describes the main purpose of the section.
Subheadings highlight the key points of each subsection. Many search
engines rank the words found in headings higher than the words found in
the text of the document. Some search engines incorporate keywords by
looking at all the heading tags on a page.
Links
Anchor tags on the page can also
have keyword-rich text as anchor names. This text can be important to
some search engines and therefore also for the rankings of the
destination pages. Create anchored links with keywords in them to link
pages of your website.
Text in links including ALTs
Images like buttons, banners,
etc. may include Alt attributes as a text comment describing the graphic
image. If this image has been used as a hyperlink, the Alt attribute is
interpreted as a link text by some search engines, and the destination
page will have a significant boost in rankings for the keyword in the
Alt attribute. Use graphic links with keyword-rich Alts to link pages of
your website.
ALT image attributes
Optimization of Alt image
attributes gives you another opportunity to use keywords. It is
advantageous if the page is designed with large graphics and very little
text. Include the target keyword in at least the first three Alt
attributes.
Comments
This tag lets webmasters write
notes about the page code, which is only for their guidance and is
invisible to the browser. Most search engines do not read the content of
this tag, so Comments optimization will not be as helpful as Title
optimization. The Comment tags should be populated with keywords only if
the design of the Web page does not allow more efficient and search
engine-friendly methods.
Keyword in URL
Having
keyword in your domain name and / or folder names and file names
increases your chances to gain top positions for these keywords. If you
aren't a brand-oriented business, it is recommended that you purchase
the domain name that contains your keyword. If your keyphrase consists
of more than one keyword, the best way to separate them in the URL is
with a hyphen "-":www.my-keyphrase-here.com If
it seems impossible to get such a domain name, or your site is already
well established over a keyword-poor domain, attempt to compensate it by
using keywords in folder and file names of your site's file system on
the server.
Link popularity
This is the number of links from other website pages to your page that search engines are aware of.
Each search engine only lists links embedded on the sites that are
preindexed by that particular search engine. So, the presence of certain
links in Google's index will not guarantee that Inktomi has also
indexed the same sites. Therefore the number of links shown will be
different from engine to engine.
In general, the more links that point to your page, the better your page will rank.
However, a large number of links is not the deciding factor that helps
your site get to the top of the results pages -- the quality of those
links is of greater importance. If a link to your site is placed on a
page having very little importance that is this page itself is linked to
only a few other pages or none, this kind of link will not improve a
page's popularity. The links to your pages should be subject-relevant
because theme-based search engines will check the parity of content
between referring and referred pages. The closer they are, the more
relevant your site page is to the searcher's query for your keyword.
Avoid reciprocal linking with sites that have a low weight, or a
questionable reputation or are different from yours in subject matter.
As a part of their anti-spam measures, search engines can penalize your
site's rankings for ignoring these pitfalls.
Theme
For spam-free and relevant results, search engines start evaluating
sites as one page to find the main theme covering all pages of the site.
Most major search engines have become theme-based.
Search engines extract and analyze words on all pages of a website to
discover its theme. The more keywords found on your website that relate
to the user's query, the more points you get for the theme. Therefore,
if your Web business includes many products or services, try to find the
theme that covers them all.
Open Directory Project listing (dmoz.org)
The ODP (also known as DMOZ) is the largest human-edited directory on
the Web. Many major search engines use the ODP data to provide their
directory results. This works because sites put forward for inclusion in
the ODP are reviewed by real people who care about the quality of their
directory.
It is still a good for a website to be present in the ODP. For new
sites, it is an excellent starting point, because Google regularly
spiders the ODP to update its own directory based on the ODP listings,
and if your site is included, you'll get a link that Google believes
important enough to start off crawling your site.
As well as the weight of a link from the ODP, it would be even better if
the site were listed in the most topic-specific category to make the
link not only important, but also content-relevant.
Yahoo! Directory listing
This is similar to the ODP -- Google relationship. The Yahoo! directory is regularly crawled by the Yahoo! robots.
A new site has a greater chance of being included faster in the Yahoo!
search engine if there is a link to this site from the Yahoo! directory.
If you get your site is listed within the Yahoo! category closest to
your site theme, this particular link will help your site move up.
Search Engine Bot
Search engine bot is a type of web crawlers which collects web documents to generate and maintain index for the search engines.
Google PageRank
Google PageRank is the measure of a page’s importance in Google’s
opinion. PR calculations are based on how many quality and relevant
sites across the Web link to this page. The higher the PageRank of the
referring page, the more weight this link has.
Alexa Traffic Rank
Alexa Traffic Rank is a combined measure of page views and users
(reach). This information is gathered with the help of Alexa Toolbar
used by millions of Web surfers. First, Alexa calculates the reach and
number of page views for all sites on the Web on the daily basis. Then
these two quantities are averaged over time.
Backlinks Theme
To determine your site rankings, search engines take into consideration
theme relevance of those sites linking to you. If the linking sites have
something in common with yours (keywords in the BODY, titles,
descriptions of the linked pages, etc.), your website gets better
chances to gain high positions for these keywords.
PR Statistics for linking sites
PR Statistics for linking sites is statistic information about the Page
Rank of the pages linking to you. Statistics are presented both in
numerical and percentage terms. The higher the PR of the referring site,
the better chances your own Web page has to get high PR.
![Adobe Photoshop CS6 13.0 [Pre Release Updated 2012]](http://i35.fastpic.ru/big/2012/0411/c9/cf6497b5eba61aef53f451f149db2cc9.jpg "Adobe Photoshop CS6 13.0 [Pre Release Updated 2012]")
